Global Business Development TBWA\Digital Arts Network

VP Business Development TBWA\Europe

Ulrich initiates new client partnerships for TBWA’s Digital Arts Network (DAN). He is promoting and selling the services provided by DAN, both inside and outside the company.  He magnifies and shares innovative ideas by connecting talent, clients and prospects. As VP Business Development, he also supports the commercialization of TBWA offerings in Europe.

Until recently he was in charge of business development across Europe and worked with brands such as car2go, Heineken, KAYAK and Airbnb. Ulrich began his career with Mercedes-Benz in Stuttgart. Before joining TBWA in 2002 he experienced the early days of the digital revolution as director of marketing and communications at Razorfish, Germany. 

When he’s not traveling the world for business and pleasure, he’s looking for new additions to his photography collection.