Design Director of Landor, Russia

I always believed that brands can impact society and influence human behavior where design and communication play a bigger role to address needs in meaningful ways. It is our responsability to give products or services power to make people feel passionate about life and inspire them everyday with great stories that can build a better future.

Over 17 years as a design professional working for branding agencies as well as for clients across different markets around the world. Challenged to constant change and adapt to new environments gave me a broad view and understanding of cultural differences. Experience across industries, roles and responsabilities, helped me to build a broad-base of skill to discover and identify similar patterns of consumer behavior and deliver relevant design solutions to specific audiences, from packaging to visual identities to environments and from printed communication to digital spaces.

Brands and challenges are my fuel to drive new ideas and creative solutions in a fast pace. Always curious about business and the way it works gives me a solid ground to stand on and be pragmatic about design to impact business with a positive result.

A Dreamer with feet on the ground.