What defines OUTDOOR for us is billboards, posters, transit poster advertising, out of home ambient executions and executions for digital outdoor sites.
Your entry must include an image file case study. A video case study is recommended.
Please note:
- The Festival is unable to accept entries not meeting the defined technical requirements.
- All symbols and texts that could be used to identify the author and submitter must be removed, except when the submitted entry is self-promotional.
- All submissions must be in English. If the ad or campaign was executed in any other language than English, a translation must be provided.
- The case study image file and video must show us three things - what was the challenge, how you overcame it and, of course, the result. Case study video must not exceed 180 seconds.
- Image file is digital visual presentation of your work, including images and text 120 max. words, covering the challenge/brief, solution and results. Example of Image file you will fing in FAQ section
| TECHNICAL REQUIREMENTS | |
|---|---|
| Case study | Image file |
|
File format: MP4/h.264 Resolution: 1280x720 (720p) Frame rate: 25p |
File format: JPEG Resolution: 300dpi Format: RGB (CMYK will not be accepted) Longest edge: 420mm |
| SUBCATEGORIES | |
|---|---|
| C1 | Billboards and street posters |
| Standard outdoor posters and billboard sites e.g. billboards, bus shelters, city-lights and shopping malls. | |
| C2 | Indoor posters |
| Standard indoor posters - in shops, undergrounds/metro (facilities), hospitals, schools, banks, offices, residential buildings/foyers, exhibitions, museums, galleries and bathrooms. | |
| C3 | Transit |
| Advertising solutions on vehicles - bus, tram, taxi, bike, car, train, aircraft etc. | |
| C4 | Ambient |
| Ambient, non-standard and free-format outdoor advertising, stickers, flyers, signage, balloons, petrol pumps, supersize sites, installations, pop-up shops, 3D/non-standard shaped sites, ticket barriers and floor media. Adaptations of exterior locations, signage, buildings or street furniture. | |
| C5 | Interactive and digital outdoor |
| Advertising designed for digitally interactive outdoor formats, experiential marketing, consumer and audience participation, digital escalator panels, moving image LCD screens, moving image digital billboards. |
|
| TECHNICAL REQUIREMENTS | |
|---|---|
| Case study | Image file |
|
File format: MP4/h.264 Resolution: 1280x720 (720p) Frame rate: 25p |
File format: JPEG Resolution: 300dpi Format: RGB (CMYK will not be accepted) Longest edge: 420mm |