The definition of MEDIA category is the creative and appropriate use of media, and how media ideas demonstrate the understanding of the target market, innovatively implement strategy across channels maximizing business results for a successful outcome. The jury will be looking not just for excellent ideas, but moreover, ideas that work. Entries have to demonstrate a thorough understanding of the target audience and their relationship with the brand, innovative implementation of the strategy across the selected channel, and how the media solution maximized business results for a successful outcome.
Your entry must include an image file case study. A video case study is recommended.
An entry or campaign may be submitted in up to three Media subcategories max.
- The Festival is unable to accept entries not meeting the defined technical requirements.
- All symbols and texts that could be used to identify the author and submitter must be removed, except when the submitted entry is self-promotional.
- All submissions must be in English. If the ad or campaign was executed in any other language than English, a translation must be provided.
- The case study image file and video must show us three things - what was the challenge, how you overcame it and, of course, the result. Case study video must not exceed 180 seconds.
- Image file is digital visual presentation of your work, including images and text 180 max. words, covering the challenge/brief, solution and results. Example of Image file you will fing in FAQ section
|Case study||Image file|
File format: MP4/h.264
Resolution: 1280x720 (720p)
Frame rate: 25p
File format: JPEG
Format: RGB (CMYK will not be accepted)
Longest edge: 420mm
|G1||TV and Video channels|
|All types of Television, VoD channels, video platforms, cinema|
|Newspapers, magazines, inserts, including digital versions|
|Radio, podcasts and other audio platforms|
|Standard billboards, posters, modified billboards and posters, standard transit (transport) advertising, vehicle wraps, bus shelters, mobile billboards, metro posters, city lights, digital outdoor sites and screens, digital interactive sites.|
|G5||Retail and Indoor channels|
|Gas stations, retail chains, coupon dispensers, gym/health clubs, bars, clubs, pharmacies, doctor’s office, shop windows, bathrooms, theaters, coffee shops, airport, etc.|
|G6||Special Events and Stunt/Live Advertising|
|Including guerrilla marketing/media, live events, shows, concerts & festivals, experiential events, large and smallscale stunts etc.|
|G7||Sponsorship and Branded Content|
|Including promotion of a brand’s value and position by going beyond traditional advertising channels, and utilizing the generation of content. E.g. Seamless integration of a product in a television program, or advertiser-funded programming.|
|Including websites, microsites, search engines, display, instant messaging, email marketing, digital POS, Email marketing|
|G9||Social platforms and Communities|
|Social networking sites, applications, platforms, consumer generated content, blogs, viral advertising, and communities. Media campaigns that use social networks and communities as primary channels to create and/or enhance relationships with consumers.|
|Mobile technologies- smartphones, tablets, Bluetooth, SMS, MMS, WAP, GPS, mobile games and applications, QR codes|
|G11||Everything is Media|
|Innovative media, supersize sites and forms, none- standard shaped sites, ticket barriers, floors, signage, buildings or street furniture, petrol pumps, flyers, beer mats, ashtrays, stickers, floor media, adaptations of exterior locations.|