The definition of DIGITAL AND MOBILE is online, digital, and technological communication and brand digital experience. Entries will need to demonstrate performance that works on all digital platforms -desktop and portable (mobile).

Your entry must include an image file case study and an URL. A video case study is recommended. 

Please note: 

  • The Festival is unable to accept entries not meeting the defined technical requirements.
  • All symbols and texts that could be used to identify the author and submitter must be removed, except when the submitted entry is self-promotional.
  • All submissions must be in English. If the ad or campaign was executed in any other language than English, a translation must be provided.
  • The case study image file and video must show us three things - what was the challenge, how you overcame it and, of course, the result. Case study video must not exceed 180 seconds. 
  • Image file is digital visual presentation of your work, including images and text 120 max. words, covering the challenge/brief, solution and results. Example of Image file you will fing in FAQ section
Case study Image file

File format: MP4/h.264

Resolution: 1280x720 (720p)

Frame rate: 25p

File format: JPEG 

Resolution: 300dpi

Format: RGB (CMYK will not be accepted) 

Longest edge: 420mm

E1 Platforms
  Websites, microsites, apps. Long-term and short-term site destinations for a product service or brand. Applications provided to a target audience to create or improve their experience and engagement with a brand.
E2 Display advertising
  Any online display ad unit allowing users to interact with the content in a rich media environment, incorporating dynamic motion, video and/or audio.
E3 Innovative online ad solutions
  New/innovative technology or solution for online ads.
E4 Social network solutions
  Online digital executions created for social networks – engagement and social platforms, response/real-time activity, use of co-creation & user-generated content, influencer/celebrity/blogger outreach programs, innovative use of social communities, apps or tools specifically designed for social platforms, etc.
E5 Online games and branded games
  All game formats – web, mobile, social, live digital and other innovative game solutions.
E6 Direct response and lead generation
  Execution built/developed to drive direct response or generate leads (potential customers) by gathering information to qualify and score the opportunity for future follow- up.
E7 Alternative interactive digital solutions
  Augmented reality, augmented mobile experience, virtual worlds, virtual reality, screensavers, widgets, interactive digital out-of-home solutions, location-based advertising.
E8 Social platform video
  Videos created for social platforms only and intended for sharing on social platforms. Online context and audience engagement strategy are key elements. 
E9 Interactive video 
  Online videos in which interactivity is at the core of the idea: conversational, customizable, narrative, or explorative. Entries in this subcategory must be created for online execution only.
E10 Viral video
  Videos created with the purpose of being shared and/or user-distributed online. Entries in this subcategory must be created for online execution only.