The definition of DIRECT is targeted direct communication designed to generate a response or a specific action whilst building and prolonging relationships with consumer. Work has to contain not only a response mechanism- coupon, phone number etc. - but also has some directly attributable effect on consumer behavior and obtains a measurable response.

Your entry must include an image file case study. A video case study is recommended. 

Please note: 

  • The Festival is unable to accept entries not meeting the defined technical requirements.
  • All symbols and texts that could be used to identify the author and submitter must be removed, except when the submitted entry is self-promotional.
  • All submissions must be in English. If the ad or campaign was executed in any other language than English, a translation must be provided.
  • The case study image file and video must show us three things - what was the challenge, how you overcame it and, of course, the result. Case study video must not exceed 180 seconds.
  • Image file is digital visual presentation of your work, including images and text 180 max. words, covering the challenge/brief, solution and results. Example of Image file you will fing in FAQ section
TECHNICAL REQUIREMENTS
Case study Image file

File format: MP4/h.264

Resolution: 1280x720 (720p)

Frame rate: 25p

File format: JPEG 

Resolution: 300dpi

Format: RGB (CMYK will not be accepted) 

Longest edge: 420mm

 
Subcategories
H1 Audio
  Entry of this category includes all audio content used for the purpose of direct and includes, but is not limited to: radio, downloadable content, and streaming content.
H2 Online and mobile
  Entry of this category includes any direct digital/mobile media that is connected to a user or gives the user the ability to interact through technology and includes, but is not limited to: apps, in-app advertising, banners & rich media, e-mail, in-stream advertising, games, microsites/websites and social media, mobile.
H3 Film
  Entry of this category includes all video used for purpose of direct and includes, but is not limited to: television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
H4 Outdoor
  Entry of this category is the execution of direct out of home advertising and includes, but is not limited to: ambient, billboard, poster, transit and mixed outdoor media vehicles.
H5  Print and Mail
  Entry of this category is for the direct printed materials and includes, but is not limited to: calendars, catalogs, brochures, dimensional mail, flat mail and magazine & newspaper print advertising.
H6 Other
  Entry of this category is for work that is not defined by any of the categories above.