| Category | Campaigns |
| Subcategory | Promo campaign |
| Entrant agency | Leavingstone |
| Client | Brewery Natakhtari |
| Brand | Beer 34 |
| Product/service | Beer 34 |
| Release date | 27.02.2015 |
| Advertising agency | Leavingstone |
| Production agency | Film Asylum |
| Executive creative director | Levan Lepsveridze |
| Associate creative director | Giorgi Avaliani |
| Chief/senior account director | Natia Gogia |
| Art director | Ia Darakhvelidze |
| Writer | Giorgi Burchuladze |
| Account director | Nikoloz Kakhniashvili |
To reach the people who know the price of a good drink, we made the first Georgian craft beer really, really expensive! 34 launched with a shocking price tag - 34 Laris ($17) a bottle. We tracked the first heroes to buy 34, and in five days as the prices went down, we revealed their personal statues as a surprise. As a result, 230 overpriced bottles sold to a unique audience pushed 230% of the planned amount, gaining 12% of the market in 1 month.