| Category | Outdoor |
| Subcategory | Interactive and digital outdoor |
| Entrant agency | Isobar Budapest |
| Client | Hungarian Telekom- Budapest Festival Orchestra |
| Brand | Hungarian Telekom |
| Product/service | Telecommunication |
| Release date | 23.11.2015 |
| Media agency | Posterscope |
| Production agency | CineSuper |
| Creative director | Balázs Tompa |
| Creative director | Marton Jedlicska |
| HEAD OF ART | Daniel Deme |
| Art director | Dóra Suhai |
| SENIOR COPYWRITER | Peter Zsembery |
| JUNIOR VISUAL DESIGNER | Peter Polgar |
| Account director | Szonja Németh |
| ACCOUNT MANAGER | Bálint HAdacs |
| AGENCY PRODUCER | Kata Bányász |
| Front end developer | András Pásztor |
Telekom sponsors the biggest Hungarian classical orchestra. They asked us to make classical music more popular in a way that features Telekom’s technological and mobile DNA. We created Posters you can conduct. An orchestra plays a piece on the digital poster, reacting in tempo to the way the user conducts with her smartphone. After a successful rhythm-game, the user receives a reward to her mobile. A discount badge to the orchestra's next concert.
