Category Design and Branding
Subcategory Packaging design
Entrant agency NOT PERFECT | Y&R VILNIUS
Client Amber Beverage Group
Brand Moskovskaya vodka
Product/service Alcoholic beverage
Release date 08.11.2016
DESIGN DIRECTOR Dziugas Valancauskas
Illustrator Jekaterina Budryte

You’re quite lucky if you get your hands on a bottle of Moskovskaya Vodka limited edition. The crafty detailed illustration depicts two main russian folk keystone figures – the bear and the eagle. Limited edition is targeted to attract younger and more hip customers next to quite conservative elderly vodka audience. Therefore limited edition bottle wrap combines rich and sophisticated traditional russian pattern heritage with stylish and hip simplified up to date trendy illustration in the most elegant and compelling way. Transparent bottle wrap has no negative side and lets the illustration to be fully appreciated from from outside as weel and inside.

You’re quite lucky if you get your hands on a bottle of Moskovskaya Vodka limited edition. The crafty detailed illustration depicts two main russian folk keystone figures – the bear and the eagle. Limited edition is targeted to attract younger and more hip customers next to quite conservative elderly vodka audience. Therefore limited edition bottle wrap combines rich and sophisticated traditional russian pattern heritage with stylish and hip simplified up to date trendy illustration in the most elegant and compelling way. Transparent bottle wrap has no negative side and lets the illustration to be fully appreciated from from outside as weel and inside.

You’re quite lucky if you get your hands on a bottle of Moskovskaya Vodka limited edition. The crafty detailed illustration depicts two main russian folk keystone figures – the bear and the eagle. Limited edition is targeted to attract younger and more hip customers next to quite conservative elderly vodka audience. Therefore limited edition bottle wrap combines rich and sophisticated traditional russian pattern heritage with stylish and hip simplified up to date trendy illustration in the most elegant and compelling way. Transparent bottle wrap has no negative side and lets the illustration to be fully appreciated from from outside as weel and inside.

You’re quite lucky if you get your hands on a bottle of Moskovskaya Vodka limited edition. The crafty detailed illustration depicts two main russian folk keystone figures – the bear and the eagle. Limited edition is targeted to attract younger and more hip customers next to quite conservative elderly vodka audience. Therefore limited edition bottle wrap combines rich and sophisticated traditional russian pattern heritage with stylish and hip simplified up to date trendy illustration in the most elegant and compelling way. Transparent bottle wrap has no negative side and lets the illustration to be fully appreciated from from outside as weel and inside.