Category | Promo & Activation |
Subcategory | Promotional stunts and live advertising |
Entrant agency | Leavingstone |
Client | Natakhtari Brewery (EFES Georgia) |
Brand | Natakhtari Beer |
Product/service | Natakhtari Beer |
Release date | 18.03.2016 |
Advertising agency | Leavingstone |
Production agency | Film Asylum |
Creative director | Levan Lepsveridze |
Account director | Natia Gogia |
CONCEPT CREATOR | Rezo Shelia |
Copywriter | Beqa Adamashvili |
Art director | Anano Martsvaladze |
Writer | Giorgi Avaliani |
MANAGING DIRECTOR | Giorgi Burtchuladze |
VISUAL EFFECTS | Tornike Areshidze |
DIRECTOR | Tazo Narimanidze |
PRODUCER | Nika Gushushvili |
PRODUCER | Vako Kirkitadze |
DIRECTOR OF PHOTOGRAPHY | Temo Macharadze |
DIRECTOR OF PHOTOGRAPHY | Bacho Iakobidze |
DESIGNER | Beka Sadaghashvili |
DESIGNER | Temo Kartlelishvili |
DESIGNER | Nino Injia |
DESIGNER | Levan Kvarackhelia |
SOUND ENGINEER | Tengo Mandzulashvili |
EDITOR | Saba Pruidze |
VFX | Giorgi Qobalia |
ART BUYER | Iva Chitidze |
Website | https://www.facebook.com/1680548265544924/videos/1683655688567515/ |
Old Irish is a new craft beer with 100% real Irish recipe, promising beer lovers to “Discover the real taste of Ireland." Hoping to engage local beer lovers, who have heard promises like these before, we simply made ours 100% real. We offered ordinary people to take a virtual tour of Ireland. and while they were busy exploring Irish nature, the streets of Dublin and a typical Irish pub virtually, we built an actual Irish pub around them.